How is Big Data Used to Enhance Marketing Strategies?
As you likely know, big data is a term used to describe the collection and analysis of information. In marketing, collecting information about your customers, their demographics, their preferences, and their buying habits allows you to gain deeper insights and potentially predict future behaviors. Big data in marketing is commonly used to improve the customer experience and business performance. http://wikisocial.org/big-data-enhance-marketing-strategies/